Bernard Castro
Bernard Castro (August 11, 1904 – August 24, 1991)[1] was the inventor of the modern convertible couch.
Born in Sicily, Castro emigrated to the United States in 1919. He never finished high school, but went to work as an upholsterer's apprentice. In 1931 with $400 in capital he opened his first store, which eventually became a chain. At his death in 1991, he had sold over 5 million of his convertible sofas through 48 retail showrooms in 12 states, becoming a multimillionaire in the process.[2]
Castro married Theresa Barabas on Valentine's Day 1942. Their two children were Bernard, Jr. and Bernadette. Bernadette became locally famous in the New York area as the company's official four-year-old spokesperson. Theresa died in March 2002, aged 85.[3][4] Castro Convertibles was acquired in 1993 by Krause Furniture.[5]
Bernard was involved with every aspect of the product’s development, production and sale. Bernard brought the sofa bed into the living room; formerly that category of product was not thought of as a living room piece of furniture. With Bernard’s interior design background, he was able to introduce a more fashion-forward concept for convertible furniture. Bernard was a genius at advertising, using all three mediums at once: television, radio, and print in all markets where Castro Convertibles had showrooms. A favorite innovation was the "Scotch n Sofa", a sofa that converted into a bar with a built-in turntable, unlike anything else in the marketplace. Products like this made Castro Convertibles the leader and innovator in convertible furniture. Bernard believed in making his showrooms a destination for customers, with a real “show business” experience. Bernard built a 35-foot boat in his celebrated Fort Lauderdale showroom, which attracted customers from all over the region.[citation needed]
Bernard donated his time and resources generously to a number of causes throughout the course of his life, including the Columbus Citizens Foundation (Bernard was a founding member of the organization), Boys Town of Italy, the Anti-Defamation League of B'nai B'rith, the American Heart Association, and the Royal Dames for Cancer Research. Bernard was a recipient of the coveted Horatio Alger Award in 1963. The award is given to entrepreneurial and nonprofit leaders who have achieved the American Dream via extraordinary accomplishments. Bernard was also a member of the Knight of Malta and the Knight of Holy Sepulcher. In 2014, Bernard was one of four inductees into The American Furniture Hall of Fame at the Foundation's annual banquet in High Point, North Carolina. Bernard also received a bronze plaque on the Foundation’s Walk of Fame and is featured in Foundation's Wall of Fame exhibit, which are both located in Furniture Plaza in High Point. Castro received an Honorary Doctor of Commercial Science Ph.D. from Mercy College in Dobbs Ferry, New York in 1974.
Bernard was a founding member of the Florida Council of 100 and a member of the 23rd Street Association in New York City. Bernard spent many years in Florida and was very active in the Ocala/Marion County Chamber of Commerce and was also a huge supporter of the Florida National Guard. He dedicated several hundred acres of his Ocala land for a Special National Guard Drop Zone and was made an honorary Green Beret and upon his death there was a tribute in the United States Armed Forces publication, Stars and Stripes.
Bernadette Castro managed the sale to Krause but retained the large portfolio of commercial real estate her father had acquired, both retail and industrial. Those properties in New York, Florida, Connecticut, and Virginia put the family in the real estate business. The iconic Castro Convertible brand was retired until 2010, when Bernadette Castro and her children bought back the intellectual property and relaunched the business with one of the most popular original products, the Castro Convertible Ottoman.[6] Rather than retail locations, the new Castro is available online[7] for purchase by both consumers and the lodging and resort industry.
References
[edit]- ^ "Castro, Bernard". www.encyclopedia.com.
- ^ Hevesi, Dennis (August 25, 1991). "Bernard Castro, Inventor, 87, Dies; Founder of Convertible Sofa Chain (Published 1991)" – via NYTimes.com.
- ^ Martin, Douglas (March 6, 2002). "Theresa Castro, of Sofa Fame, Dies at 85 (Published 2002)" – via NYTimes.com.
- ^ Bonita Banner Archived June 17, 2004, at the Wayback Machine.
- ^ "COMPANY NEWS; Castro Sofa Concern Sold By Family (Published 1993)". May 11, 1993 – via NYTimes.com.
- ^ "The Girl From Castro Convertibles&apos Early Commercials Is Back". The New York Times.
- ^ Castro Convertibles Website.
